Prompt for Competitor Analysis
Deep-dive into a competitor's content and SEO strategy. Get 10 prioritized actions to outperform them.
What this produces
A structured analysis covering: content inventory and publishing patterns, SEO positioning and keyword categories, content quality assessment (depth, originality, data usage), specific content gaps where they're weak or absent, messaging and positioning comparison, and 10 prioritized recommendations split into 3 quick wins (this week), 4 strategic plays (1–3 months), and 3 big bets (3–6 months) — each with what, why, estimated effort, and expected impact.
When to use this
You want to understand what a competitor is doing well, where they're weak, and how to build a content strategy that systematically outperforms them. Use before quarterly planning, when entering a new market, or when a competitor starts ranking for your target keywords. Most useful when you can paste actual competitor content alongside this prompt for deeper analysis.
How this prompt works
Content & SEO inventory
Maps the competitor's content types, publishing frequency, topic clusters, keyword targeting patterns, and how their content is organized (blog, resource center, academy, tools).
Quality & gaps
Assesses content depth, originality, use of proprietary data, reading level, and interactivity. Identifies specific topics where they're weak, absent, or using outdated information.
10 prioritized actions
3 quick wins (this week, low effort), 4 strategic plays (1–3 months, moderate effort), 3 big bets (3–6 months, high effort). Each with: what to do, why it matters, estimated effort, and expected impact.
Customize your prompt
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You are a competitive intelligence analyst with deep experience in content strategy and SEO. Analyze this competitor's content strategy. MY BRAND: [Vizup] ([https://tryvizup.com]) COMPETITOR: [Semrush] ([https://semrush.com]) INDUSTRY: [SEO and digital marketing] MY AUDIENCE: [Marketing teams at B2B companies] SPECIFIC QUESTION: [Why do they rank for 'AI SEO tools' and we don't?] ANALYZE: 1. CONTENT INVENTORY - Types of content produced (blog, guides, tools, videos, webinars, templates) - Estimated publishing frequency - Topic pillars and clusters - Most important / highest-traffic content pieces (infer from structure and linking) 2. SEO POSITIONING - Topics they clearly own vs topics where they're weak - Keyword categories they target (informational, commercial, branded, etc.) - Content structure patterns (word count range, heading patterns, schema usage) - Internal linking strategy 3. CONTENT QUALITY ASSESSMENT - Depth of coverage: surface vs comprehensive - Originality: proprietary data/research or repackaged generic advice? - Expertise signals: author bios, citations, case studies, data - Reading level and accessibility for non-experts - Interactive or tool-based content (calculators, checkers, generators) 4. CONTENT GAPS - Topics they don't cover at all - Topics where their content is outdated (> 12 months without update) - Topics they cover weakly (thin, generic, no unique insight) - Formats they don't use (templates, tools, interactive content) 5. MESSAGING COMPARISON - Their value proposition vs ours - Differentiation language they use - Emotional appeals and audience assumptions - Pricing and positioning strategy 6. ANSWER THE SPECIFIC QUESTION - Address the question directly with analysis and evidence - Recommend a specific action to address it 7. 10 PRIORITIZED ACTIONS Quick Wins (3) — can be done this week with minimal resources: - What, why, effort (low), expected impact Strategic Plays (4) — take 1–3 months to execute: - What, why, effort (medium), expected impact Big Bets (3) — take 3–6 months and significant investment: - What, why, effort (high), expected impact IMPORTANT RULES: - Be specific and actionable. "Write better content" is not an action item. - Every recommendation should reference a specific gap or opportunity you identified. - Don't just describe what the competitor does — evaluate whether it's working and why. - If you don't have enough information to make a claim, say so rather than guessing.
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