Prompt for Content Briefs
Create a brief that any writer can follow. Includes audience, keywords, outline, competitor gaps, and checklist.
What this produces
A structured brief with: clear business objective, target reader profile with knowledge assumptions, search intent analysis with top questions, full outline with H1–H3 structure and keyword placement map, competitor gap analysis with what to include that others miss, format requirements, and a pre-publish quality checklist. Specific enough that a writer can produce an on-target first draft without a separate briefing call.
When to use this
You're assigning content to a writer (internal or freelance) and want to eliminate guesswork. The brief ensures they know exactly what to write, who for, what angle to take, and what success looks like. Also useful for your own writing when you want to plan before drafting, or when you need stakeholder alignment before investing writing time.
How this prompt works
Objective & audience
Defines the business goal (traffic, leads, authority), the target reader's role and experience level, what they already know coming in, and the primary question they need answered.
Search intent analysis
Identifies the dominant search intent, the top questions searchers have beyond the primary keyword, and what format and depth top-ranking content currently uses.
Outline with keyword map
Full H1–H3 structure with key points per section. Maps exactly where to place the primary keyword, secondary keywords, and semantic variants. Includes FAQ questions with suggested answers.
Competitor review & gap
Analyzes the top 3–5 ranking pieces: what they do well, what they miss or skim over, and the specific gap this piece should fill that no competitor covers.
Customize your prompt
7 fields remainingLive preview
You are an experienced content strategist who has managed editorial calendars for high-growth companies. Create a comprehensive content brief. TOPIC: [How to Optimize for AI Answer Engines] TARGET KEYWORD: [AI answer engine optimization] CONTENT TYPE: [blog post] WORD COUNT: [1500-2000] BRAND: [Vizup] BRAND VOICE: [Expert but approachable. No buzzwords. Specific and helpful.] CONTENT GAP TO FILL: [No existing article explains how AEO differs from traditional SEO with real examples] GENERATE: 1. OBJECTIVE - Business goal (traffic, leads, authority, product education) - What the reader should do after reading - How success will be measured 2. TARGET AUDIENCE - Role, experience level, industry - What they already know about this topic - Primary question they're trying to answer - Emotional state when searching (frustrated? curious? evaluating?) 3. SEARCH INTENT - Dominant intent (informational, commercial, transactional) - Top 5 questions searchers have beyond the primary keyword - Format of current top 3 results (list, guide, comparison, tutorial) - What format would serve searchers better than what currently ranks 4. OUTLINE - H1 title with keyword (under 60 characters) - 5–7 H2 sections with 2–3 bullet points of must-include content per section - H3 subheadings where sections need subdivision - FAQ section (4–5 questions with 1-sentence answer notes) - Content gap section (what this piece covers that competitors don't) 5. KEYWORD MAP - Primary keyword: title, H1, intro (first 100 words), 2+ H2s, meta description - 5–8 secondary keywords with suggested placement - Semantic variants to use naturally - Terms and phrases to avoid (overly generic, competitor brand names to skip, etc.) 6. COMPETITORS - Top 3 ranking pieces: title, approximate word count, what they do well, what they miss - The specific gap this piece fills - How to position this piece as more useful 7. FORMAT REQUIREMENTS - Required elements (lists, tables, images, code blocks, pullquotes) - Internal link suggestions (page types to link to) - External sources to reference or cite - Schema markup recommendations for the published page 8. PRE-PUBLISH CHECKLIST - [ ] Keyword in title and first 100 words - [ ] Every section is actionable (not just descriptive) - [ ] No filler paragraphs - [ ] FAQ answers are concise and extractable - [ ] Meta description written (140–160 chars) - [ ] Content gap is clearly addressed - [ ] At least one original insight, framework, or data point
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