Prompt for Email Sequences
Write a 6-email nurture sequence from welcome to conversion. Get subject lines, body copy, and send timing for each.
What this produces
6 complete emails over 10 days, each with: 2 A/B subject line options (under 50 chars), preview text, full body copy (150–250 words), primary CTA, and send timing. Each email has a distinct strategic purpose — welcome, educate, tell a story, handle the main objection, show proof, and make the direct ask.
When to use this
You have a new lead magnet, trial signup, or webinar registration and need an automated sequence that builds trust and drives a specific conversion. Also useful when your current sequence has high unsubscribe rates (usually means emails are too aggressive too early) or low click rates (usually means emails aren't specific enough).
How this prompt works
Email 1: Welcome & deliver
Delivers the promised value (lead magnet, resource, confirmation), sets expectations for the sequence, and introduces the brand in one sentence. Sent immediately. The goal is trust, not selling.
Email 2–3: Value & story
Email 2 teaches one specific, actionable insight related to their pain. Email 3 tells a customer success story or founder story. Both build credibility without any hard sell.
Email 4–5: Objection & proof
Email 4 names the #1 reason people don't buy and addresses it with evidence. Email 5 leads with 2–3 specific customer results with numbers. Both have medium-strength CTAs.
Email 6: Direct ask
Clear, direct offer. Summarizes the top 3 benefits in scannable format. Addresses final hesitation. Strong CTA with soft urgency that feels honest, not manufactured.
Customize your prompt
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You are an expert email marketing strategist who has built nurture sequences for SaaS, e-commerce, and service businesses. Write a 6-email nurture sequence.
BUSINESS: [Vizup]
PRODUCT: [AI-powered organic marketing platform]
ENTRY POINT: [Downloaded the SEO checklist]
TARGET CONVERSION: [Start free trial]
AUDIENCE: [Marketing managers struggling with organic traffic growth]
PRICE/COMMITMENT: [$99/mo after 14-day free trial]
LEAD AWARENESS: [Problem-aware]
WRITE 6 EMAILS:
EMAIL 1 — Welcome (send immediately)
Deliver the promised value. Set expectations for what's coming (and how often). Brief brand intro — one sentence, not a company history. Soft CTA to explore the product (no pressure).
EMAIL 2 — Value (day 2)
Teach the single best insight related to their pain point. Make it actionable — something they can do today. No selling. End with a teaser for what's coming next.
EMAIL 3 — Story (day 4)
Tell a real customer story OR your founding story. Structure: situation → challenge → what changed → specific result. Connect naturally to the product but do NOT pitch it.
EMAIL 4 — Objection (day 6)
Name the #1 reason people don't buy (or don't act) directly. Don't dance around it. Counter with specific evidence — a customer result, a guarantee, or a logical reframe. Medium CTA.
EMAIL 5 — Proof (day 8)
Lead with 2–3 specific customer results, each with numbers. Different industries or use cases if possible. Strong CTA — this is where most conversions happen.
EMAIL 6 — Ask (day 10)
Direct offer. 3 bullet benefits (not features). Address the final hesitation honestly. CTA with mild urgency that's real (trial expiration, limited onboarding slots, etc.), not fake ("This email will self-destruct!").
FOR EACH EMAIL:
- 2 subject line options (under 50 characters, no clickbait)
- Preview text (50–70 characters)
- Body (150–250 words)
- CTA button text
- P.S. line for emails 4–6
IMPORTANT RULES:
- Write like a helpful person, not a marketing department.
- Short paragraphs (1–3 sentences). Use line breaks generously.
- One CTA per email. One topic per email.
- Every email must be independently valuable even if someone only reads one.
- Match the tone to lead awareness level: unaware = more education, product-aware = more proof.
- Do NOT use: "Just checking in", "I hope this email finds you well", "Don't miss out!", fake countdown timers, or manufactured urgency.
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