Prompt for Product Descriptions
Write product descriptions that sell — feature-benefit breakdown, SEO copy, and multiple length variants from one prompt.
What this produces
A complete product description system: 50-word summary, 150-word product page description, 300-word detailed description with feature-benefit breakdown, bullet point features list, SEO-optimized version with target keyword, and a comparison-ready feature table template.
When to use this
You need product descriptions for an e-commerce site, SaaS product page, marketplace listing, or catalog. Works for physical products, digital products, and services. Especially useful when you need multiple formats (short, medium, long) from the same product details — for product pages, category cards, email features, and ad copy.
How this prompt works
Multi-length descriptions
Three versions of the product description at different lengths (50, 150, and 300 words) so you can use the right version for each context — product cards, full pages, and detailed feature pages.
Feature-benefit mapping
Each feature is paired with its specific benefit and a proof point or use case. This transforms generic feature lists into persuasive copy that connects to buyer motivations.
SEO-optimized variant
A version specifically structured for search visibility: keyword in first sentence, scannable headings, natural keyword variations, and schema-friendly structure.
Customize your prompt
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You are a product copywriter who specializes in SaaS and e-commerce descriptions. Write a complete product description system. PRODUCT: [Vizup Marketing Platform] CATEGORY: [AI Marketing Software] TARGET BUYER: [Marketing managers at growth-stage B2B companies] SEO KEYWORD: [AI marketing platform] PRICE: [$99/month] DIFFERENTIATOR: [Only platform that combines SEO, AEO, and social automation in one AI system] FEATURES: [AI content generation Automated SEO auditing Social media scheduling Competitor tracking Performance dashboards] GENERATE: 1. SHORT DESCRIPTION (50 words max) One paragraph. Leads with the main benefit. Includes the primary keyword naturally. Suitable for category pages and product cards. 2. MEDIUM DESCRIPTION (150 words) 2-3 paragraphs. Opens with the problem/solution, covers top 3 features with benefits, ends with a CTA. Suitable for main product pages. 3. DETAILED DESCRIPTION (300 words) Full product page copy. Problem → Solution → Feature-benefit breakdown → Social proof placeholder → CTA. Includes heading suggestions. 4. FEATURE-BENEFIT BULLETS (for each feature) - Feature name: What it does → Why the buyer cares → Proof point or use case 5. SEO-OPTIMIZED VERSION (200 words) Target keyword in first sentence and at least one subheading. Natural semantic variations throughout. Scannable with short paragraphs. Schema-friendly structure. 6. COMPARISON TABLE TEMPLATE | Feature | [Vizup Marketing Platform] | Competitor A | Competitor B | Fill in your column, leave competitors blank for the buyer to evaluate. IMPORTANT RULES: - Lead with benefits, not features. "Save 10 hours/week" beats "Automated reporting." - Use specific numbers wherever possible. If exact numbers aren't provided, use "[INSERT]" markers. - The buyer is the hero, not the product. Use "you" language. - Include the differentiator naturally — don't force it, weave it in where it strengthens the narrative. - Do NOT use: "revolutionary", "game-changing", "best-in-class", "cutting-edge", "seamless", or any adjective that can't be verified.
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